Blog

Google Ads insights for
healthcare practices.

Actionable guides, industry benchmarks, and campaign strategies for plastic surgeons, med spas, and aesthetics practices.

Plastic Surgery12 min readFeb 2026

Google Ads for Plastic Surgeons: The 2026 Guide

The complete playbook for running Google Ads for a plastic surgery practice. Keywords, bidding, landing pages, HIPAA compliance, and what actually converts.

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Med Spa8 min read

Why Med Spas Are Wasting Money on Google Ads (And How to Fix It)

Most med spas are burning budget on the wrong keywords and sending clicks to poorly optimized landing pages. Here's what to do instead.

Feb 2026Read →
Agency6 min read

Performance vs Retainer: Which Agency Model Actually Works?

An honest breakdown of both models — who benefits, the hidden risks, and why the performance model changes everything for healthcare practices.

Jan 2026Read →
Non-Surgical10 min read

Med Spa Google Ads: How to Get $30–80 Cost Per Lead in 2026

The industry average cost per lead for med spas is $120–200. High-performing campaigns hit $30–80. Here's exactly how they do it — keywords, bidding, landing pages.

Feb 2026Read →
Agency7 min read

Why Your Google Ads Agency Is Costing You More Than You Think

Most agencies hide their true cost behind retainers, management fees, and inflated ad spend. Here's how to audit your agency relationship and know when to switch.

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Plastic Surgery12 min read

How Much Do Google Ads Cost for Plastic Surgery? (Real 2026 Data)

Plastic surgeons spend $2,500–$15,000/month on Google Ads. Average CPCs range $12–45 depending on procedure. Here's the breakdown by procedure and market.

Feb 2026Read →
Agency11 min read

Google Ads ROI for Medical Practices: What to Expect in Your First 90 Days

Medical practices see ROI in 30–90 days if the account is set up correctly. Learn realistic benchmarks: conversion rates, cost per lead, and what actually moves the needle.

Feb 2026Read →
Agency9 min read

Cost Per Consultation: The Only Metric Your Google Ads Agency Should Report

Stop obsessing over CPC and CPL. The metric that matters is cost per consultation. Here's why agencies hide this number and how to demand transparency.

Feb 2026Read →
Agency10 min read

Is Google Ads Worth It for Small Medical Practices? (Honest Answer)

Not all practices should run Google Ads. Here's the honest assessment: when it works, when it doesn't, and what size practice benefits most.

Feb 2026Read →
Plastic Surgery11 min read

Best Google Ads Keywords for Plastic Surgeons (High Intent Only)

Stop wasting budget on generic keywords. Here are the exact high-intent plastic surgery keywords that convert to consultations — with real CPCs and conversion rates.

Feb 2026Read →
Med Spa10 min read

7 Med Spa Google Ads Mistakes That Burn Your Budget

Med spas are making the same seven mistakes repeatedly. Here are the specific errors we see in audits and exactly how to fix them.

Feb 2026Read →
Agency12 min read

Google Ads Conversion Tracking for Medical Practices: The 2026 Setup Guide

Without proper conversion tracking, you're optimizing blind. Here's the exact setup: form conversions, call tracking, appointment confirmations, and HIPAA compliance.

Feb 2026Read →
Agency10 min read

Google Ads Quality Score for Healthcare: How to Stop Overpaying for Clicks

A Quality Score of 5 costs 2x more than a Quality Score of 10. Here's exactly how to audit and improve your Quality Score in 30 days.

Feb 2026Read →
Agency11 min read

Healthcare Google Ads Compliance: What You Can and Can't Advertise in 2026

Healthcare is the most heavily regulated vertical on Google Ads. Run the wrong ad and your account gets suspended. Here's the complete compliance guide.

Feb 2026Read →
Agency11 min read

How to Choose a Google Ads Agency for Your Medical Practice (Red Flags to Watch)

Most Google Ads agencies don't specialize in healthcare. Here are the exact questions to ask and the red flags that tell you to walk away.

Feb 2026Read →
Agency10 min read

Why Most Healthcare Google Ads Agencies Fail (And What to Look For Instead)

70% of healthcare Google Ads agencies fail to deliver ROI. Here are the exact reasons why and what separates the 30% that work.

Feb 2026Read →
Agency10 min read

Google Ads Agency vs In-House for Medical Practices: The Real Math

Should you hire an agency or build an in-house team? Here's the exact cost comparison and when each makes sense.

Feb 2026Read →
Med Spa9 min read

LegitScript Certification for Med Spas: Do You Need It to Run Google Ads?

Is LegitScript certification required for med spas to run Google Ads? The answer is complicated. Here's when you need it and when you don't.

Feb 2026Read →
Agency11 min read

PMax and AI Max for Medical Practices: The 2026 Guide to Google's AI Campaigns

Google is pushing Performance Max and AI Max. Should medical practices use them? Here's when they work, when they don't, and how to set them up safely.

Feb 2026Read →