Google Ads That Book Bariatric Consultations With Ready Patients.
Patients searching for weight loss surgery have made a life-changing decision. We make sure they find your practice first.
Google Ads for bariatric surgery typically cost $12–40 per click with a $200–$500 cost per consultation. At a $15,000+ average case value, ROAS reaches 45–75x. Best-performing campaigns target insurance-covered procedure searches ('does insurance cover gastric sleeve'), use remarketing to stay visible during the multi-month research phase, and include BMI pre-qualification on landing pages.
Why most Bariatric Surgery Google Ads fail.
We've audited dozens of bariatric surgery accounts. Same mistakes every time. Budget burning, zero qualified consultations, and an agency who has no idea why.
Bidding on generic 'weight loss' keywords that pull in people looking for diet advice, not a $15,000 surgery.
Missing insurance searches. 'Does insurance cover bariatric surgery' is one of the highest-intent searches in the entire vertical. Most practices aren't bidding on it.
No remarketing. Bariatric patients research for months before booking. If your practice isn't staying visible during that research phase, a competitor wins the consultation.
Weak landing pages. Bariatric patients want before/afters, real success stories, and surgeon credentials front and center. A generic 'contact us' page doesn't cut it.
Tracking form fills without qualifying candidacy. Your team wastes hours on people who aren't surgery candidates. A pre-qualifier on the landing page fixes this.
Here's what $5,000/mo/month
actually buys you.
Real benchmarks from bariatric surgery campaigns we've run. Your numbers will differ based on market and budget. But this is what solid management actually does.
High-intent keywords we target for bariatric surgery.
“Consistent quality consultations every month. Patients come in educated and ready to move forward.”
— Bariatric Surgery Center
Common questions about bariatric surgery Google Ads.
How do you handle the long patient journey for bariatric surgery Google Ads?
We build remarketing campaigns that keep your practice visible during the entire research phase. Bariatric patients often visit your site 4–6 times over several months before they book.
Can Google Ads target insurance-covered bariatric procedures specifically?
Yes. We create separate ad groups targeting insurance-covered procedure keywords, which typically have higher conversion rates because patients have lower financial barriers.
What's the average cost per consultation for bariatric surgery ads?
Well-managed campaigns achieve $200–$500 per consultation. At $15,000+ average case value, the ROI is exceptional.
Do bariatric surgery landing pages need pre-qualification?
We can build landing pages with a short BMI/candidacy pre-qualifier to improve lead quality and reduce time wasted on ineligible patients.
Ready to fill your consultation calendar?
Book a free 30-minute strategy call. We'll show you exactly what we'd build for your bariatric surgery practice.
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