Google Ads That Attract Premium Patients to Your Concierge Practice.
Concierge medicine patients are searching. We make sure they find your practice. Not your competitors'.
Google Ads for concierge medicine practices achieve $200–$600 cost per new member. At $3,000+/year membership value, patient acquisition cost pays back in the first few months. Best-performing campaigns combine high-income audience segments, hyperlocal zip-code targeting, and ad copy emphasizing same-day access and personal physician relationships. Skip the generic healthcare messaging.
Why most Concierge Medicine Google Ads fail.
We've audited dozens of concierge medicine accounts. Same mistakes every time. Budget burning, zero qualified consultations, and an agency who has no idea why.
Concierge medicine is a niche. Most agencies have no idea what a DPC membership model even is.
Wrong audience targeting. You want high-income professionals who pay out-of-pocket, not patients shopping their insurance plan.
Ad copy that sounds like a generic doctor's office. That's the kiss of death when you're charging premium membership fees.
No nurturing strategy. Patients shop 3–4 concierge practices before committing. If you disappear after the first click, you lose them.
Too-broad geographic targeting. Concierge patients book within a few miles of home or office. Zip-code precision is everything here.
Here's what $2,000/mo/month
actually buys you.
Real benchmarks from concierge medicine campaigns we've run. Your numbers will differ based on market and budget. But this is what solid management actually does.
High-intent keywords we target for concierge medicine.
“New members were enrolling within weeks of launch. The targeting was exactly right.”
— Concierge Medicine Practice
Common questions about concierge medicine Google Ads.
How do you target the right income demographic for concierge medicine on Google Ads?
We use in-market audience segments for high-income households, combined with geographic targeting in high-income zip codes, plus keyword intent signals.
Do you handle Google Ads for DPC (Direct Primary Care) practices too?
Yes. Direct Primary Care and concierge medicine use similar targeting approaches. We tailor the messaging to emphasize your specific membership model.
What's a realistic cost per member acquired for concierge medicine Google Ads?
For concierge medicine, we target $200–$600 per new member. At $3,000+/year membership value, payback is rapid.
How do concierge practices communicate exclusivity in Google Ads?
We write ad copy that signals premium access, same-day availability, and the personal relationship — without sounding like a luxury ad. It's a balance we've refined.
Ready to fill your consultation calendar?
Book a free 30-minute strategy call. We'll show you exactly what we'd build for your concierge medicine practice.
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