Google Ads for Cosmetic Dentists That Book High-Value Consultations.
Veneers, implants, and smile makeovers. We put your practice in front of patients who've already decided they want cosmetic work.
Google Ads for cosmetic dentists typically cost $10–35 per click with a $150–$400 cost per consultation. At a $5,000+ average veneer or implant case value, ROAS reaches 25–37x. Best-performing campaigns use procedure-specific landing pages (veneers separate from implants), Google Local Services Ads for trust signals, and financing-intent keywords.
Why most Cosmetic Dentistry Google Ads fail.
We've audited dozens of cosmetic dentistry accounts. Same mistakes every time. Budget burning, zero qualified consultations, and an agency who has no idea why.
Competing against large DSOs with massive ad budgets using generic tactics. The fix is smart targeting, not more spend.
Not separating cosmetic-intent keywords (veneer consultation) from emergency/general dental searches. Totally different buyers, mixed together.
Landing pages that look like the rest of the site. Cosmetic patients need a dedicated conversion path, not your general 'services' page.
Missing financing keywords. Patients searching 'dental implants financing' have already decided they want the procedure. They're ready to book.
Ignoring Google's Local Services Ads. LSAs show above regular search results and carry the Google-verified badge. That trust boost matters.
Here's what $4,000/mo/month
actually buys you.
Real benchmarks from cosmetic dentistry campaigns we've run. Your numbers will differ based on market and budget. But this is what solid management actually does.
High-intent keywords we target for cosmetic dentistry.
“Our schedule has been booked 3 months out since we started working with VortiHQ.”
— Cosmetic Dental Practice
Common questions about cosmetic dentistry Google Ads.
Do you run Google Ads for general dentistry too?
We specialize in cosmetic dentistry ads where case values justify the performance model. General dentistry has lower case values that require a different approach.
How do cosmetic dentists compete against large DSOs on Google Ads?
By going niche. We target specific procedures with dedicated landing pages that convert better than the DSO's generic dental site. Conversion rate beats budget every time.
What's a realistic cost per consultation for cosmetic dentistry Google Ads?
For cosmetic dentistry, $150–$400 per consultation is achievable. At an average veneer case of $5,000+, that's extraordinary ROI.
Should cosmetic dentists run Google Local Services Ads too?
Yes. We recommend running both. LSAs show above regular search ads and carry a 'Google Guaranteed' badge that significantly boosts trust and click-through rate.
Ready to fill your consultation calendar?
Book a free 30-minute strategy call. We'll show you exactly what we'd build for your cosmetic dentistry practice.
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