Google Ads for Plastic Surgeons: The 2026 Guide
Plastic surgery has some of the highest CPCs in Google Ads. And some of the highest return on investment when done right. Here's everything you need to know to run campaigns that actually book consultations.
Google Ads for plastic surgeons costs $8–45 per click and $150–$400 per consultation when well-optimized. The average case value is $5,000–$15,000, making ROAS 25–80x. Performance-based agencies like VortiHQ earn only when consultations are booked. Custom pricing, campaigns live in 48 hours.
- ✓CPCs range $8–45 depending on procedure type and market. Rhinoplasty and facelifts are most expensive.
- ✓Cost per consultation: $150–$400 for well-optimized campaigns (industry avg is much higher)
- ✓Procedure-specific landing pages convert 3–4x better than sending traffic to your homepage
- ✓Target CPA bidding outperforms Maximize Clicks once you have 30+ conversions tracked
- ✓HIPAA compliance: you cannot retarget based on medical condition. Use demographic + intent signals instead.
- ✓Recommended budget: $3,000–$8,000/month for a single metropolitan market
The Opportunity
Patients searching for "rhinoplasty surgeon near me" or "breast augmentation consultation" are at the bottom of the funnel. They've already decided they want surgery. Google Ads puts you in front of them at the exact moment they're ready to book. The average plastic surgery consultation leads to a $5,000–$15,000 procedure. Even at $50–$100 CPC, the math is extraordinary.
The Right Keywords
The biggest mistake plastic surgery practices make is bidding on broad, informational keywords. You want transactional intent. People ready to book.
Landing Page Requirements
Sending plastic surgery traffic to your homepage is burning money. You need dedicated landing pages with:
- Before/after photo galleries (procedure-specific)
- Board certification badges and credentials
- Clear consultation booking CTA above the fold
- Patient testimonials and reviews
- Financing options prominently displayed
- HIPAA-compliant contact form
HIPAA & Google Ads Compliance
Healthcare advertising has specific restrictions on Google. Enhanced conversions and certain remarketing audiences are restricted for healthcare advertisers. You cannot retarget based on medical condition. Knowing these rules upfront saves you account suspensions and wasted budget. We handle all of this for every client from day one.
Budget & Bidding
For a single metropolitan market, expect to spend $3,000–$8,000/month for meaningful volume. CPCs for plastic surgery keywords range from $8–$45 depending on procedure and market. Use Target CPA bidding once you have 30+ conversions in a campaign. Before that, use Maximize Conversions.
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