Best Google Ads Keywords for Plastic Surgeons (High Intent Only)

Why Generic Keywords Fail

Most plastic surgeons start by bidding on keywords like "plastic surgery" or "cosmetic surgeon." These are high-volume, generic, and low-intent. Someone searching "plastic surgery" might be researching for a friend, reading Wikipedia, or browsing schools. They're not ready to book a consultation.

You pay $32 CPC for "cosmetic surgeon near me" and get 100 clicks. But only 2–3 convert to leads. Cost per lead: $1,600. That's wasteful.

High-intent keywords are procedure-specific and action-oriented. "Rhinoplasty consultation [city]" gets fewer clicks but 12–15% convert. Same ad budget, 5–10x better ROI.

High-Intent Keywords That Convert

Rhinoplasty Keywords:
• "rhinoplasty near me" (CPC: $32–42, conversion: 12%)
• "rhinoplasty consultation [city]" (CPC: $28–38, conversion: 14%)
• "rhinoplasty surgeon [city]" (CPC: $30–40, conversion: 11%)
• "nose job cost" (CPC: $25–35, conversion: 10%)
• "best rhinoplasty surgeon near me" (CPC: $35–45, conversion: 13%)
• "revision rhinoplasty" (CPC: $28–38, conversion: 12%)

Strategy: Lead with "[city]" variants. Geographic specificity drops bounce rates by 40% and improves conversion by 30%+.

Facelift Keywords:
• "facelift surgery near me" (CPC: $38–48, conversion: 11%)
• "facelift consultation [city]" (CPC: $35–45, conversion: 13%)
• "mini facelift surgeon" (CPC: $32–42, conversion: 12%)
• "facelift cost [city]" (CPC: $30–40, conversion: 10%)
• "best facelift surgeon [city]" (CPC: $40–50, conversion: 12%)
• "thread lift vs facelift" (CPC: $28–36, conversion: 9%) - lower intent, useful for comparison

Facelift is highest-intent, highest-value. Expect best conversion rates and highest CPCs.

Breast Augmentation Keywords:
• "breast augmentation near me" (CPC: $24–34, conversion: 13%)
• "breast implant consultation [city]" (CPC: $22–32, conversion: 14%)
• "breast augmentation cost" (CPC: $20–30, conversion: 11%)
• "silicone implants vs saline" (CPC: $18–26, conversion: 9%)
• "natural-looking breast augmentation" (CPC: $22–30, conversion: 12%)

Liposuction Keywords:
• "liposuction near me" (CPC: $18–28, conversion: 12%)
• "liposuction consultation" (CPC: $16–26, conversion: 13%)
• "smart liposuction" (CPC: $20–30, conversion: 11%)
• "liposuction cost [city]" (CPC: $15–25, conversion: 10%)
• "body contouring surgeon near me" (CPC: $18–28, conversion: 12%)

Non-Surgical Keywords (Lower Value, But Easier Conversion):
• "Botox near me" (CPC: $8–14, conversion: 18%)
• "filler consultation [city]" (CPC: $8–15, conversion: 16%)
• "microneedling treatment near me" (CPC: $10–16, conversion: 15%)
• "laser skin resurfacing cost" (CPC: $12–18, conversion: 14%)

Keywords to Avoid (Waste Money)

Don't waste budget on these. Add them as negative keywords:

"plastic surgery schools" - searcher is finding education, not booking
"plastic surgery before and after" - searcher is browsing, not buying
"plastic surgery cost" (without procedure name) - too generic, 2% conversion
"cheapest plastic surgeon" - quality-conscious searchers don't book on price alone
"can I remove plastic surgery?" - regret searches, very low intent
"plastic surgery risks" - fear-based, low intent
"plastic surgery fail" - negative intent
"is plastic surgery worth it" - research phase, not decision phase
"plastic surgeon salary" - irrelevant to your practice
"cosmetic surgeon near me" (without procedure) - generic, low conversion

Keyword Structure: How to Organize Ad Groups

Don't run all keywords in one ad group. Separate by procedure. Each ad group gets its own:

Ad Group 1: Rhinoplasty
Keywords: "rhinoplasty near me," "rhinoplasty consultation [city]," "rhinoplasty surgeon," etc.
Landing page: /rhinoplasty (dedicated page, not homepage)
Ad copy: Focus on nose shape refinement, breathing improvement, revision options

Ad Group 2: Facelift
Keywords: "facelift near me," "facelift consultation," "mini facelift," etc.
Landing page: /facelift
Ad copy: Before/after, age reversal, natural results

Ad Group 3: Breast Surgery
Keywords: "breast augmentation," "breast implants," "breast lift," etc.
Landing page: /breast-augmentation

Single best practice: one procedure per ad group. Different procedures have different intent, different landing pages, different ad copy. Mixing them dilutes Quality Score and conversion rates.

Match Type Strategy

Use Exact Match for surgical procedures. Exact match means your ad only shows when someone searches your exact keyword (or close variants). This is crucial for plastic surgery because:

Exact match on "rhinoplasty near me" shows your ad for:
✓ "rhinoplasty near me"
✓ "rhinoplasty surgeon near me" (close variant)
✗ "plastic surgery near me" (won't show)
✗ "nose job near me" (won't show)

Broad match shows for all of those, plus 50 other variations. You lose control. CPL doubles. Avoid broad match for plastic surgery.

Use Phrase Match as your secondary strategy for high-intent modifiers like "[city]" and "consultation." Phrase match is more flexible than exact while still protecting from low-intent traffic.

Quality Score Impact on Your Costs

Two surgeons bidding on "rhinoplasty consultation [city]":

Surgeon A: Quality Score 8/10 → Pays $28 CPC
Surgeon B: Quality Score 4/10 → Pays $42 CPC

Same keyword, 50% cost difference. Quality Score comes from landing page quality, CTR, and conversion rate. If your landing page is dedicated, fast, and has before/afters, you get higher Quality Score and lower costs.