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High-intent cash home buyer leads every single day.

Pace Home Buyers needed a predictable, daily flow of motivated sellers. We built Google Ads campaigns that put them in front of exactly the right homeowners at exactly the right moment.

Daily
Lead Flow
High
Lead Intent
48hr
Time to Launch

The Challenge

Pace Home Buyers was competing in a crowded cash-buyer market where most competitors were running the same tired "We Buy Houses" ads. They needed differentiation and a system that could generate motivated seller leads predictably, not seasonally.

The Strategy

We built hyper-local campaigns targeting specific signals of distress and urgency in the real estate market:

Search terms indicating urgency (foreclosure, divorce, relocation, inherited property)
Geo-targeting specific zip codes with high distressed property rates
Custom landing pages with instant offer messaging
Call tracking + form submission dual-conversion tracking
Remarketing to site visitors who didn't convert

The Results

Within the first week, Pace Home Buyers was receiving daily inquiries from motivated sellers. The leads were high-intent — people who had already decided they wanted to sell quickly. Conversion rates were 3x higher than industry average.

“High-intent cash home buyer leads every single day. Exactly what we needed to scale.”

— Pace Home Buyers

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