$1,000,000 in revenue from $200,000 of ad spend.

The Challenge

A.G. Williams Painting had an excellent reputation but was relying entirely on referrals for new business. Seasonality was killing their pipeline — feast in summer, famine in winter. They needed a consistent, scalable source of commercial projects.

The Strategy

We identified that commercial painting decisions happen at the procurement and facilities management level — not the consumer level. This meant:

• Targeting job titles like 'Facilities Manager' and 'Property Manager' via in-market audiences
• Building dedicated landing pages for commercial vs. residential painting
• Using location-radius targeting to focus on high-density commercial districts
• Call tracking to measure actual consultation quality, not just clicks

The Results

Within 90 days, A.G. Williams had more commercial leads than they could handle. They hired two additional crews. Over 12 months, $200,000 in ad spend generated over $1,000,000 in attributable revenue — a 5x return.

“$1,000,000 in revenue from $200,000 of ad spend. The ROI is insane.”

— A.G. Williams Painting